Audiences
never saw a white screen in those days. We had our protocols, and
that was the big one. The screen remained concealed behind red
curtains, which only parted once the first preview began. (We didn't
have commercials. You stayed home for those.) The ushers controlled
the curtains from a panel behind the last row, on the other side of
the wall. See, you didn't just walk from the auditorium right out
into the lobby. You followed a curving walkway so that the outside
noise was well removed, similar to the way upscale multiplexes with
their stadium seating are today.
One
time, the usher assigned to close the curtains at the end of the
movie was busy with a spill, so he asked me to handle it. He must
have told the projectionist, because as soon as I took my place at
the panel, a wall phone rang next to it, very softly. “You know
the cue?” he asked me. I said sure – how hard could it be? Come
to think of it, the movie was Summer of '42.
I knew the rule about white screens, so I figured I'd push the
button just as the credits ended. Well, one by one, each actor appeared beside his or her name, one clip dissolving into the
next, when halfway through, the phone rang. “You missed it! You
were supposed to close it on the druggist's face! What are you,
blind?” I would come to miss that slavish dedication to decorum.
The guy was actually yelling, it meant that much to him.
Auditoriums
weren't the only things bigger then. The ushers and I had a secret
hiding (and make out) spot. We would pass through the curtains at
the front of the auditorium and off to the side, under the EXIT sign,
enter the short hallway leading to a door to the parking lot, make an
immediate left through another door that required a key, climb up a few
steps in the dark, and voila – we were behind the screen! Also
behind that screen were two enormous black speakers – I mean,
2001-monolith big, or
so they seemed. That made our hiding spot especially loud, but we
got used to it after half a minute or so. I would tell a third
employee to cover for us in case anyone came looking, and one of the
female ushers and I would take the key with us and sit down there in the noisy dark, either eating popcorn from our paper holders or else rushing through a few minutes of awkward teenage
passion. We all went there sooner or later; it was one of the unspoken compensations for
our crummy salaries. If we were by ourselves or with someone of the
same sex, there was something else to do, and this was sometimes the
best pastime of all – the screen was pocked with thousands of holes
for the sound to go through, and we could put our faces right up
against it and see through to the other side, with the audience looking right
at us. We never considered ourselves voyeurs; it wasn't like we were
peeking at a girls' (or boys') shower. This vantage point was
especially entertaining when we showed our midnight movies on the
weekends. I was behind the screen when a full house comprised of mostly
teenagers settled in for Yellow
Submarine. Plenty of
joints were passed around, and couples had no compunction about
displaying some explicit PDAs in the front rows, an activity normally
reserved for the very back. More than once, my co-workers and I
returned to the lobby pretty much buzzed for what was left of the
night.
Twin
theaters represented a transition between (1) the original movie
palaces and their smaller, single-screen offshoots, and (2) the boxy
multiplexes whose developers must have figured, hey, if two screens work, why not 16? I don't remember much kvetching when
theaters like the Sunny Isles started popping up. I still sensed the
excitement a new movie could bring when it wasn't competing with more
than one other movie in the building. I noticed two things about the
evening weekend crowds that filled the lobby: they mostly talked
about the movie they were about to see and not merely the day's events, and, at 17, I marveled at the venomous looks women gave to
other women who didn't seem to notice. It was a full body
assessment, too; the glares ran from head to toe.
I imagined these women were feeling much envy and self-doubt. I wondered if this was just a Miami thing. Only in Southern
California years later would I see women as well as men take such care about their
appearance in public and seem so critical of how others looked.
I
went to lots and lots of movies in lots of theaters growing up. I
guess you could call the old Rosetta my spiritual home. It wasn't a
palace by any means, but it was still awesome to a seven-year-old.
Popcorn would never taste as good again, and you held your cup under
a spout in front of the soda machine, first for the crushed ice and
then for the drink. Sometimes it was just crushed ice; sometimes it
was just soda. Sometimes you got both but all over the place. It
was a crap shoot.
I
saw my first two movies there with my mother. The first one was King
of Kings, the Jeffrey Hunter
version. I learned that Jesus looked like a surfer and his mother
was 40 years old when he was born. She was also 40 when he died.
Simon Peter looked even older. It was odd that my mother took me to
see this, because she was irreligious. But she also loved movies. The other movie was 13 Ghosts,
a typical William Castle flick in that it came with a gimmick, in
this case Illusion-O, in which audience members were given
oversized 3-D glasses, each containing one red filter and one blue.
If you wanted to see the ghosts, you looked through red filter, and,
if not, the other one. That was an easy choice for me – I spent
half the movie happily avoiding any ghosts at all. Then Castle
cheated. A comely lass gets up to close her noisy bedroom shutters
during a thunderstorm. She's just about to step away from the
curtains when out pops – a monster. Not a ghost, but a monster,
cobwebbed and grotesque, and there was no lens for avoiding this. It
was my first lesson in betrayal. I told my mother I was going out.
She assumed I meant the restroom. After a few minutes, she got
worried and went to check on me. I wasn't in the restroom. I wasn't
in the lobby. I was out on the sidewalk, talking to strangers.
Trust became a very big thing with me.
As
I got older and started going to movies with friends instead of with Mom,
I expanded my horizons and went to theaters I needed buses to reach.
I remember the Loews 167th
Street Twin opening to considerable fanfare. The first movie to play there
was Goodbye Columbus, and
it was playing in both
auditoriums, something I only ever saw happen one other time, when
the theater booked The Godfather.
For the grand opening, though, Richard Benjamin, who played Neil
Klugman, had recorded a greeting that was piped in before all five
showings that first day. Not before or since have I heard an actor
do that. He was funny, too, because he couldn't pronounce “Loew's”; it
came out “Low-ees.” Five performances per day was how
movies were scheduled, unless they were road show productions, which
were closer to three hours with an intermission and could cost as
much as $3 instead of the usual $2. The times for most features
were 2:00, 4, 6, 8, and 10. Also, you could stay to watch the movie
a second time. I watched Columbus
on opening day at 2, 4, 6, and 8. Do that often enough and you start
turning into the characters.
Miami
and Miami Beach had its palaces (the Olympia, the Carib), its
theaters just as old but more modest (the Cameo, where movies were
followed by the Israeli national anthem, which brought elderly
Jewish audiences to their feet), and theaters that would live on in
some other incarnation: the Cameo transformed itself into an intimate concert venue, the Sunny Isles turned into a Walgreen's, and, alas, the
Rosetta degenerated into the Rex, a porno house. One theater multitasked. I forget its name, but it was on tony Lincoln Road, and would you believe it featured a live
vaudeville act after each showing of the movie? In 1976? I wondered why a revival of The
Graduate only ran for an
hour, then found out somebody had sliced it up to make room for the comics, jugglers, and
the brassy brunette who once interrupted a song to say with great
enthusiasm, “What would the world be like if everyone had a song in
their heart?” My date turned to me and whispered, “It would be
pretty quiet.”
I
don't want to be one to lament the old days and kvetch about the new,
like the geezer I'm threatening to become, but honestly, the
moviegoing experience isn't what it was. How can it be? Movies are
so widely accessible through so many avenues now that a person can
keep up with the latest releases and never leave the living room.
Also, more and more people just don't want to be in
a theater these days. THX surround sound, the aforementioned stadium
seating, IMAX – in some respects, the moviegoing experience is
better than it's been in years. But once you're in there, you have
to contend with TV advertisements, behind-the-scene plugs for TV
shows, nearly ten minutes' worth of coming attractions, concessions
that you would never dream of paying that much for in a supermarket,
and maybe the biggest negative of all – the ubiquitous glow of cell
phones, which can make you feel like you're sitting at a drive-in
surrounded by fireflies. Those cell phones could ring at any moment
and ruin the show, whereas at home you have options. But that
defeats the purpose when moviegoing has so much to do with community
and sharing. Is Spinal Tap
really as funny at home as it is in a full house on Saturday night?
I
live in Boise, Idaho, these days, where my favorite theater is the
Flicks, home to independents, foreign films, and documentaries. No
stadium seating, but then again, no commercials, either. Just three
previews that begin on time and an audience that understands the
etiquette of public places. Oh, sure, sometimes I miss the
Rosetta/Rex, with its torn seats and luminous clock beside the
screen. If I ever returned to Miami, I might be tempted to ask
the cashier if I could walk inside just for old time's sake, not to
stay for Genitals Prefer Bonds or
whatever they're showing. Just to take one quick look around and
retrace my steps from the entrance to the popcorn counter, from the
popcorn counter to the serendipitous Coke machine (or condom
dispenser now), and from there to the curtained doorway, beyond which
once lived a Technicolor Jesus and a boy too scared to look through
the blue filter.
Great piece, Vince. Very funny.
ReplyDeleteMy little town (Vale, Oregon) had a theatre called the Rex. It always got new movies a week or two later than everywhere else but then again it only cost a quarter to see a movie there.
The Saturday afternoon matinees were always a wild affair with kids yelling and sometimes running up and down the aisles. But I sure have a lot of good memories of that place.
Great one, V! Brought back memories of The Mack in McMinnville, and some of my most memorable early movies there ("The Man With the X-Ray Eyes"! "The Omega Man"!)
ReplyDeleteGlad you both liked it and that it churned up some nice memories. Jim, you sure the Rex wasn't porno?
ReplyDeleteLOL, I don't remember us having our own individual viewing booths.
ReplyDeleteEnjoyed your post.
ReplyDeleteI, too, remember the Sunny Isles theater. For a short stint during high school, I was homeless, working 3 pm to 7 am, 6 days a week, at 24/7 restaurant. On one of my days off, I went to Sunny Isles when "To Sir With Love" was playing. I would sleep, wake up and fall asleep again during various showings of the movie. Only years later, after seeing it on TV, did I get the plot straight.
Also, since it was the Sixties, the Cameo and what was then the Lincoln Road theater on Miami Beach made great hippie dates, showing second-run films for 50 cents. We'd enjoy the double features with a little wine and herbs and grapes from a nearby produce market. Afterwards, my dates and I would enjoy an evening walk on the beach.
Yeah, I remember that the Cameo was always inexpensive, which was doubly nice considering it showed double features. I'm glad the blog revived some nice memories for you.
DeleteOh Vince. You lived a much more lively youth than I did. You are too funny sometimes. I had a grin from ear to ear reading most of this.
ReplyDeleteSo glad I could make you smile!
ReplyDelete